If you are tapping into a crowd to find answers to a specific problem, i.e., crowdsourcing, here’s five key success factors that you need to be mindful of.
- Focus on a clear outcome – start with the end in mind, know what are you trying to achieve.
- Collaboration as a core competency – you are not looking for loners, but those who can build upon other people’s content to create better.
- Engagement with the enterprise – understand the way the organisation works and build across groups and silos. At the edges of those groups is where you will find the most treasure.
- Transparency in the process – you need to build trust and so be very open about the “rules”. When you introduce secrecy, you introduce conspiracy theories, which breeds distrust.
- Communications are key – If nobody knows what you are doing, they won’t get involved. Plan carefully and across multiple channels. If it is important, I don’t think it is possible to over-communicate. (For more on this, read my blog on “The Kotter Model: 8-step process to ensure successful change”).